In order to have a successful and profitable business, a company should always have a competitive advantage over other similar businesses. Internet marketing can be used to establish this competitive advantage through both paid and organic search engine traffic. We will take a closer look at these internet marketing solutions.
The first type of internet marketing that should be explored is organic. This is mainly SEO or search engine optimization. The company website should be optimized for its relevant keywords so that it ranks highly on Google. By ranking highly in Google, the business will receive more qualified leads than other businesses that don’t have a website or aren’t on the top spot of Google. If the business is product based, then it is essential that the website is coded for eCommerce so that visitors can immediately purchase online without having to visit the business or call to order.
In addition to getting traffic through organic search, you can also get traffic through paid search. The truth is, SEO takes many months to work and paid traffic can get results in a matter of minutes. Instead of slowly building rankings and traffic, paid advertising can be used to immediately funnel lots of targeted traffic to the company website. This can be done through Google ads, Bing ads as well as social media ads. Paid advertising is usually based on a cost per click, where the business will have to pay for every visitor that it receives. This can be quite expensive, however, if the sales generated minus the cost of ads provides a profit, then it is successful.
Next, other internet marketing solutions that can be explored is social media. Social media marketing has become critical to a business’s success. Most consumers usually check Facebook, Twitter and Instagram for business pages before they even interact with a company. Therefore, it is essential that company profiles are built on as many social media platforms as possible.
Once the social media profiles are complete, they must be updated daily with fresh content that is relevant to the company while being engaging to social media users. Viral content can make a company wildly popular and increase sales and profits through the roof. However, a poor or negative social media image can definitely harm a company’s sales and prospects. Therefore, it is essential that a social media management company is hired to create and manage content or the company hires a few social media consultants to get the job done.
Lastly, social media advertising should also be utilized in order to get more people interested and talking about the company. Social media ads are quite similar to Google ads or any other form of paid advertising. Facebook in particular allows a great deal of control when it comes to targeting specific demographics. These ads can be used to simply advertise the business, build an email list or sell specific products.
There are many internet marketing solutions available that can make any business more successful and profitable. It is best to use a combination of the solutions stated above for the best results.