Most small businesses have some type of online presence. Using the right web marketing solutions can help you reach more online customers. In today’s world, digital marketing is king. It is easy to get online. What is more challenging is maintaining an effective and strong online presence.
The foundation for a good online marketing strategy is web development. If a company’s website or online presence is flawed, their digital marketing message will never reach the right audience. Of course, proper web development may not fix all digital marketing issues, but it is certainly a good start. There are some common online marketing problems that can be addressed with improved web development.
Poor search ranking means your website and marketing efforts are not being seen by your customers. The right web developer will continuously optimize SEO, tweaking it when necessary to ensure a business’ web presence is strong. They will ensure that all web content is well-presented for the search engines and is all well-formatted. The website should also load quickly and be available across all platforms. This will drive more traffic and more traffic means more customers.
Most marketers know how to translate analytics into new marketing solutions, but what happens when there isn’t enough data to analyze? Digital marketing solutions depend on good analytics. A company’s web developer can help align business objectives to marketing analytics and identify the best strategies for reaching the target audience.
Another way a good web developer can help improve a company’s digital marketing is web content. Unique, consistent content such as blogs, articles, and infographics drives traffic resulting in higher customer conversions. An integrated content management system (CMS) allows updated and fresh content to be frequently and easily added. A good web developer will either build a customized CMS or will integrate a pre-existing package such as Joomla or WordPress to handle content updates.
The right CMS doesn’t require any programming knowledge to update or add content. This allows company staff to add or modify web content on their own.
A company’s team may only include one web developer and this person will likely be the most internet-savvy person in the company. This makes them critical to ensuring the company’s online presence is up-to-date. The web developer is usually the first to learn of a new content widget, social networking site or strategy to improve user engagement. They also stay current on the latest SEO strategies and web analytics. They can help the marketing team design a new digital marketing campaign that employs the latest and most effective online marketing techniques.
A web developer understands how important user data is to improve a digital marketing strategy. They know that asking a visitor to register with their email address is a good way to capture valuable user data without seeming too invasive. They will also know other methods of capturing critical information on potential and current customers. These may include social media plugins, modal windows and registration forms. The goal is to collect data without interfering with the customer’s user experience.
A company’s marketing team often use web marketing solutions to reach their target audience. A good web developer is a critical part of this team.